Since sports agents meet with many different people, they are always having to change their appearance and attitude to adapt with their surroundings. Sports agents need to know when to act professional, but also needs to have a good balance of being friendly and aggressive. It is a best practice good for agents to have a keen business acumen when dealing with different types of people. They need to be aggressive when pursuing potential agreements and deals either with new clients or organizations. When agents meet with potential clients, they should know some background information about the person they are meeting in order to adapt to the situation. If the athlete is more casual, than agents are able to adapt and be more relaxed when meeting with them. However, they should never lose their business acumen and should still act with a mix of aggression and amiableness to get the signature they are striving for.
Secondly, when agents are meeting with representatives from either professional sports organizations or a company, it should be strictly business. When in these types of meetings, agents are the gatekeeper between the athlete and representative. The agent is trying to mediate a deal that would be mutually beneficial for both parties. Typically, agents need to be more on the aggressive side of the spectrum to really go out and get what their clients want, but it is important that agents should always dress and act appropriately and professionally in these cases.
Lastly, when agents are meeting with their own clients, they need to have the ability to interact with them more casually. Since agents usually have good relationships with their clients, they can be very friendly when with them. Agents will still need to have their business acumen about them when meeting one on one with their clients, but the goal will always be to build a friendship on top of the business relationship. As mentioned before, a good and lasting impression is keen in the sports agent world. Agents need to make strong and lasting first impressions with everyone they meet. Athletes talk to each other, and people will know whether you are a good agent or not before they meet you. In order to make a lasting impression, an agent must dress and act professionally and also adapt their demeanor to the situation.
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Sports Agents 